May 22, 2012
- Interestingly, the two top strategies identified for top performers for getting “closer to customers” were first, face-to-face interactions and close behind, at 57%, using social media.
- The Lakers and the Heat kill it on social media. Their levels of engagement and buzz are far superior to all other teams in the NBA. This East-West conference rivalry isn’t just on the court, but online as well.
May 21, 2012
- Charlene will lead an hour-long discussion of: How Transparency and Trust Will Transform Your Business. Li will examine the transformation happening in businesses that are building trust through greater transparency and authenticity.
- It’s easy to get into a social slump, especially when you only have 140 characters to work with, so here are 5 ways to liven up your tweets and spice it up a bit.
May 20, 2012
- GM’s the third largest advertiser in the US and it just withdrew its $10 million worth of ad budget from Facebook. Whether it’s an isolated case or a microcosm of the nature of Facebook ads, it really sends a message to brands.
I saw a YouTube advertisement for the fast food restaurant, Wendy’s, where they were promoting the use of the Twitter hashtag #upgradeyourmeal (click that for your own real time search). Running over to Twitter to see what they were getting for responses, I saw the sampling...
May 19, 2012
- Your photo speaks volumes about you: make sure those volumes are filled in with your hopes, aspirations, personality and talent and not the result of a haphazard occurrence that you have been too careless to display. Your quality picture will pay off big: and the more visible you are, the higher the return. So get ready to collect.
May 18, 2012
- GM left Facebook because they forgot the one cardinal rule - always please the client.
- I would argue that without participation in social media your SEO and search effort is working at 50%. If you think sophisticated audiences aren’t using social, then think again. Over 5 million high networth investors use LinkedIn. According to a Hubspot 2011 survey of 611 advisors, 61% said they had landed a new client directly from LinkedIn.
May 17, 2012
- Pepsi has recognized that the tech-enabled power shift to the consumer has effectively neutralized many traditional forms of outbound, or push, marketing. Today’s savvy consumer wants to be listened to and courted by marketers. They want direct channels of communication to brands. In short, consumers expect brands to employ inbound marketing best practices as an engagement model.