May 22, 2012
- Analytics give us feedback that allows us to marry the right brain, or the emotional side of marketing, with the left brain, or the rational, side. It’s easy to get excited about 10,000 likes on Facebook, but what if you’ve only really engaged with five of those people? Your right brain can throw an “I’m so popular!” party while your left brain is left wondering, “Exactly how much will this cost and what kind of revenue will it generate?”...
- I invited Gayle Weiswasser VP, Social Media Discovery Communications, to stop by for an in-depth interview. Here, she shares how her team is building a new infrastructure to unite programming, audiences, and talent to change how Discovery creates, markets, and supports new experiences.
- Now that the genie’s out of the bottle, consumer integration of social mobile local isn’t going away; in fact, it’s only going to increase with time. Here are a few facts and figures to chew on that underscore this new reality.
May 21, 2012
- There’s no question that social media is a R-Evolution. Apps and platforms change faster than a chameleon changes colors. People I talk with are struggling to keep up. The question I get asked most often at conferences and workshops is, “well, I know that works for _________________ (fill in the blank with a big corporate name), but I don’t see how that would work for me.”
- As the stock trades, investors will learn to Like Facebook as long as Mark and Co. continue to perform for those very investors who may or may not actually have a Facebook account and who may or may not even understand the future of media or the evolution of the human network. Zuckerberg has made it clear that he intends to spend his time, energy and that of his team to run Facebook “the hacker way.”...
- They announce that Bing will transform its interface to a layout in three separate panes, featuring traditional text results, results from specific information sources and services, and results related to your social-network friends. Sounds a little like Tweetdeck meets search.
May 20, 2012
- I have been asked this question a lot lately, “Where do you think marketing is headed?” and “What is the future of digital marketing?”. Given the changes affecting how consumers reach brands, how marketers reach consumers and how companies are approaching marketing I wanted to write about these questions that have surfaced recently.
May 19, 2012
- When an online visitor logs in to your website using one of their social networks, their social profile data and login behavior are captured, aggregated, and ... presented in a clear Google-inspired analytics dashboard. The analytics provide insight into your clients’ social profiles and tell you: who is logging in, sharing, sending referrals back to your website as well as through which network....
May 18, 2012
- Word to the wise: if you are a business- FOLLOW YOUR FOLLOWERS. You might think you look like some kind of star to have a few thousand folks following you (whereas you follow about four people), but what does that say to your followers?
- I would argue that without participation in social media your SEO and search effort is working at 50%. If you think sophisticated audiences aren’t using social, then think again. Over 5 million high networth investors use LinkedIn. According to a Hubspot 2011 survey of 611 advisors, 61% said they had landed a new client directly from LinkedIn.