May 22, 2012
- It’s a little like Facebook’s version of the Easter egg extra you can find in a DVD of one of your favorite movies. Only instead of getting inside director’s jokes that you might not have known otherwise, these features are here to make the experience of having a profile on Facebook one you can customize deeper while still protecting the privacy of.
Social marketing is expanding beyond the social media and marketing teams as many companies embrace the concept “employee advocates.” Unless you are in a circle of social media gurus or happen to be one, you might not be aware of this new trend of leveraging employee advocates to promote a brand. However, it seems to be taking root, and social media solution provider Dachis Group has announced a tool that makes it...
- Analytics give us feedback that allows us to marry the right brain, or the emotional side of marketing, with the left brain, or the rational, side. It’s easy to get excited about 10,000 likes on Facebook, but what if you’ve only really engaged with five of those people? Your right brain can throw an “I’m so popular!” party while your left brain is left wondering, “Exactly how much will this cost and what kind of revenue will it generate?”...
- This graphic focuses on new studies from eMarketer, Hubspot, and Social Media Today on putting a measurable ROI to social media efforts.
- What is the point of having a business blog? Well, there are many reasons to have a business blog. It can help boost SEO efforts, fuel a social media strategy, and help a business establish itself as a trusted thought leader in a particular niche. Just getting someone to visit your blog is important, but ultimately you want that person to not only become a regular visitor, but also to take some kind of action when they visit the blog....
- Will Microsoft's new social media network So.cl be a success?
- The Harris decision was met with an immediate uproar, as the court’s interpretation of Twitter’s terms and conditions shocked many, including Twitter itself. Twitter has subsequently filed a motion to quash the subpoena stating that the Harris court had misinterpreted its terms and conditions and that its members certainly owned their tweets and content.
- If you tweet for your own business or run a client's Twitter feed, you need to know the common abbreviations used to save on characters. WTF is an MT or a PRT? (And yes, some are definitely NSFW!) Here's a handy glossary from eModeration.
- The Lakers and the Heat kill it on social media. Their levels of engagement and buzz are far superior to all other teams in the NBA. This East-West conference rivalry isn’t just on the court, but online as well.
- I invited Gayle Weiswasser VP, Social Media Discovery Communications, to stop by for an in-depth interview. Here, she shares how her team is building a new infrastructure to unite programming, audiences, and talent to change how Discovery creates, markets, and supports new experiences.