May 22, 2012
Social marketing is expanding beyond the social media and marketing teams as many companies embrace the concept “employee advocates.” Unless you are in a circle of social media gurus or happen to be one, you might not be aware of this new trend of leveraging employee advocates to promote a brand. However, it seems to be taking root, and social media solution provider Dachis Group has announced a tool that makes it...
- Analytics give us feedback that allows us to marry the right brain, or the emotional side of marketing, with the left brain, or the rational, side. It’s easy to get excited about 10,000 likes on Facebook, but what if you’ve only really engaged with five of those people? Your right brain can throw an “I’m so popular!” party while your left brain is left wondering, “Exactly how much will this cost and what kind of revenue will it generate?”...
- Interestingly, the two top strategies identified for top performers for getting “closer to customers” were first, face-to-face interactions and close behind, at 57%, using social media.
- The Lakers and the Heat kill it on social media. Their levels of engagement and buzz are far superior to all other teams in the NBA. This East-West conference rivalry isn’t just on the court, but online as well.
- Now that the genie’s out of the bottle, consumer integration of social mobile local isn’t going away; in fact, it’s only going to increase with time. Here are a few facts and figures to chew on that underscore this new reality.
May 21, 2012
- Charlene will lead an hour-long discussion of: How Transparency and Trust Will Transform Your Business. Li will examine the transformation happening in businesses that are building trust through greater transparency and authenticity.
- Anyone can launch a new website, come up with blog content ideasand start building an audience immediately. But it's hard because of all the noise and competition online. So if you want to get attention from prospective customers, then you need to set yourself apart from everyone else. Here are 3 ways small businesses can stand out using social media.
- People love sharing great videos with their friends and colleagues. Social networks allow you to engage your audience and present your advertising as entertaining and information-rich content that people will truly enjoy.
- It’s easy to get into a social slump, especially when you only have 140 characters to work with, so here are 5 ways to liven up your tweets and spice it up a bit.
It wasn’t that long ago that salespeople feared that sales force automation (SFA) tools would result in the loss of their jobs. It sounds like a reasonable fear — automation in other areas resulted in fewer people doing the same amount of work.
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