May 22, 2012
- Analytics give us feedback that allows us to marry the right brain, or the emotional side of marketing, with the left brain, or the rational, side. It’s easy to get excited about 10,000 likes on Facebook, but what if you’ve only really engaged with five of those people? Your right brain can throw an “I’m so popular!” party while your left brain is left wondering, “Exactly how much will this cost and what kind of revenue will it generate?”...
- This graphic focuses on new studies from eMarketer, Hubspot, and Social Media Today on putting a measurable ROI to social media efforts.
- What is the point of having a business blog? Well, there are many reasons to have a business blog. It can help boost SEO efforts, fuel a social media strategy, and help a business establish itself as a trusted thought leader in a particular niche. Just getting someone to visit your blog is important, but ultimately you want that person to not only become a regular visitor, but also to take some kind of action when they visit the blog....
- If you tweet for your own business or run a client's Twitter feed, you need to know the common abbreviations used to save on characters. WTF is an MT or a PRT? (And yes, some are definitely NSFW!) Here's a handy glossary from eModeration.
- The Lakers and the Heat kill it on social media. Their levels of engagement and buzz are far superior to all other teams in the NBA. This East-West conference rivalry isn’t just on the court, but online as well.
May 21, 2012
- Charlene will lead an hour-long discussion of: How Transparency and Trust Will Transform Your Business. Li will examine the transformation happening in businesses that are building trust through greater transparency and authenticity.
- Anyone can launch a new website, come up with blog content ideasand start building an audience immediately. But it's hard because of all the noise and competition online. So if you want to get attention from prospective customers, then you need to set yourself apart from everyone else. Here are 3 ways small businesses can stand out using social media.
- There’s no question that social media is a R-Evolution. Apps and platforms change faster than a chameleon changes colors. People I talk with are struggling to keep up. The question I get asked most often at conferences and workshops is, “well, I know that works for _________________ (fill in the blank with a big corporate name), but I don’t see how that would work for me.”
- "Shirky describes five student projects that he thinks are pushing the creative boundaries – from interface design to how people cluster to build new work. At the end of the talk, the technology thought-leader compares creatives as members of a philharmonic orchestra and wonders if any rules can be drawn from looking at such an ensemble.”
- In this Infographic we ask the question “What measures up for a recipe for success?”. In response, we have visually highlighted some social statistics from a recent blog post by the socialskinny.com, that provides insight into the more popular marketing tools being used and the social response to them.