cooperdesign

Advertising and much of marketing is still based on sending crafted messages to a broad demographic or psychographic group at a time. Okay, so what if it is avowed to be 97% ineffective or even less than that, you really needed that junk mail, right? That DVR you installed is really there so you can enjoy each commercial in their full glory, am I right? As long as the revenue it generates is more than it costs, it seems that both businesses are satisfied and consumers are at least tolerant....

I talked to Toby Daniels, co-founder of Social Media Week, the global multi-city conference, on the subject of cross-functional collaboration and how this is impacting the future of how people learn. Companies have found that regardless of institutional learning, new employees have to keep learning when they join. While the background they may get at a University is vital, what they need...

I feel I should explain why in my previous article I suggested that we need to relook at the model of the firm in the light of Social Business and how this ends with a need to reevaluate the Porter Value Chain model for the competitive enterprise. The current meme floating among thought-leaders is that for social to have an impact in business, it needs to become...

If Social Business is really transforming the way we do business why are most of the stories and cases out there focused on changes to a single business function like marketing, human resources, or customer service? Shouldn’t it act as a change across several of these functions, or for that matter will these functions go away or change so fundamentally that we can no longer tell them apart?

It may appear to be a fine distinction but yet a...

In reading Sarah Needleman’s blog post Does Your Job Keep You Up at Night? in the Wall Street Journal online, I had to ask the opposite. What does that mean exactly? Simply take the converse: if work stress might keep you up in the night, do you find your work enticing enough to keep you mind active and passionate about what you do in the daytime...

In at least three talks that I attended at SXSW conference in Austin recently resurfaced the idea of guilds in history or in multiplayer games as a multi-stakeholder network approach to collaborate real-time. These were not speakers from startups focused on building the next competitor to World of Warcraft, or Call of Duty; nor were they newly minted stars on the topic of gamification.

Are networks and relationships changing the fundamental structures of how we organize and operate in the world? Who creates these new structures and who is accountable for them? How do they relate to our institutions and to our businesses? In a discussion with noted author of Macrowikinomics and...

Fellow Blogger, Haydn Shaughnessy, poses “Social Business Is A More Moral Form of Business: Discuss” and here’s my response.

The question of morality in Social Business is a complex one. If you search...

UN Population Growth Estimates 1800 to 2100 (Source: Dr. Alex McCalla & UN FAO)

According to United Nations...

The Pew Research Center has released a new report on its long-term Internet & American Life Project, this time focusing on how millennials will be affected by the hyperconnectivity of their lives by 2020. This is based on interviews with over a thousand select thought leaders on the subject.

This study by Janna Quitney Anderson of Elon University and Lee Raine of the Pew...