cooperdesign

Advertising and much of marketing is still based on sending crafted messages to a broad demographic or psychographic group at a time. Okay, so what if it is avowed to be 97% ineffective or even less than that, you really needed that junk mail, right? That DVR you installed is really there so you can enjoy each commercial in their full glory, am I right? As long as the revenue it generates is more than it costs, it seems that both businesses are satisfied and consumers are at least tolerant....

I talked to Toby Daniels, co-founder of Social Media Week, the global multi-city conference, on the subject of cross-functional collaboration and how this is impacting the future of how people learn. Companies have found that regardless of institutional learning, new employees have to keep learning when they join. While the background they may get at a University is vital, what they need...