May 21, 2012
The future of TV is much more than social, it’s a multi-screen experience that takes design. Often, producers, broadcast and movie marketers and brands alike underestimate the role social media plays as consumers watch,...
May 18, 2012
Mark Zuckerberg by Brian SolisMark Zuckerberg and 900 million of his friends hit Wallstreet with America’s largest IPO and has once again made history. Facebook’s first trade was $42.05 giving the social network a valuation of ~$115 billion. In the...
May 17, 2012
Even at 250 million Tweets per day in addition to the updates across Facebook, Google+, Pinterest, and every other feed that we willfully subscribe to, information overload is in of itself a fallacy...
May 15, 2012
Some of you know me through my work in studying how social media and disruptive technology impact business and culture. Others have worked with me in...
May 10, 2012
Social media is more than a digital water cooler for TV and movies. The global conversation that takes place around events and the experiences people share based on what they watch teaches us about consumer preferences. More importantly, their...
May 7, 2012
The future of television is much more than social; much in the same way that the future of media is too, more than social. Social is a fabric; it connects the individual nodes that make up the human network. But, social however, is not a means to an end. And, as such, the same is true about the working theories driving Social TV. Understanding the role social plays in how...
May 2, 2012
I’ve been a long-time supporter of MediaTemple’s (MT)Residence program along with Gary Vaynerchuk, Neil Patel, and many...
April 30, 2012
Frank Eliason and I have known each other for many years. We’ve shared the stage on many occasions, he’s made an appearance on Revolution, and most importantly, I’m...
April 25, 2012
Guest post by Danna Vetter, VP, Consumer Strategies, ARAMARK
People laughed when we began talking about putting resources towards building a social structure for a company like ARAMARK. We heard it all:
The standard -
“We can’t open ourselves up to this kind of risk.”The mean -
“You’re just trying to manipulate company perception...
April 23, 2012
The headline calls attention to everything that’s wrong with how businesses measure engagement in social media today. Businesses that invest any level of marketing resources in networks such as Facebook, Twitter, Google+ and the like (get it?) are being groomed to focus on soft metrics instead of the relevant activity that signals the strength and worth...