May 20, 2012
I saw a YouTube advertisement for the fast food restaurant, Wendy’s, where they were promoting the use of the Twitter hashtag #upgradeyourmeal (click that for your own real time search). Running over to Twitter to see what they were getting for responses, I saw the sampling...
May 17, 2012
The following is a guest post from someone I admire a great deal. Chris Guillebeau is out there doing some amazing things in the world of helping others design lifestyle businesses. His latest book, The $100 Startup (amazon affiliate link), is worth grabbing, too!
It’s everyone’s...
May 14, 2012
I recently moved the delivery time of my beloved newsletter to be Sunday morning (well, that’s when it launches here, though my...
May 5, 2012
April 30, 2012
I’ve been asked by subscribers of my personal newsletter how I decide what goes on my blog and what goes into my newsletter. I think the answer differs depending on...
April 23, 2012
This post was written in April 2012. I’m just dating it so we can check in later and see if it’s still good. Yes, like a freshness date.
If I were a business person looking to understand how to use various digital channel making...
April 10, 2012
I get a variation on this email quite often: “I wish there was a job in social media for _____, because I’m really skilled in _____.” What’s fascinating is that the person is waiting for permission, and worse, waiting for someone else to create...
April 4, 2012
Jacqueline brought me iced coffee a few weeks ago, and I commented that it tasted especially delicious. She said, “I used two sugars instead of one or none, the way you usually say you like it.” As is often the case with me, I ended up thinking about a bit...
April 3, 2012
The Sheraton Skyline hotel in London (out by the airport) had the word “belong” plastered everywhere. If you’ve seen my speeches in the last little while, one of my favorite points to make is that “business is about belonging.” I thought...
March 26, 2012
I read a phrase in some article (I forget where) that said that sharing (social sharing) is something that brings a measurable uptick in the opportunity for business. As people are often scrambling to understand the “ROI” of using social networks and social media, that might well make for a decent start to the conceptual math required to talk about it.
A “share” is the opportunity for business.
With Great Sharing
Think about this, though. If...