May 8, 2012
- By Susan Etlinger, Charlene Li and Rebecca Lieb The run-up to Facebook’s IPO reminds me a bit of a wedding: everyone’s attention is on the big day (expected to be Friday May 18), without much regard for the weeks, months and years afterward. Charlene Li, Rebecca Lieb, and I sat down to discuss some of [...]
May 7, 2012
- A new software category has emerged to bring performance marketing to social channels. After interviewing over 10 software companies and 10 agencies, a new trend has emerged that will change the social business landscape. What is this trend? The marketing performance techniques to refine TV, Radio, SEO and other marketing mediums are now moving to [...]
March 27, 2012
- This is a cross-post from Altimeter Group Researcher Jaimy Szymanski’s blog. Follow her on Twitter here. Curation is taking over the digital content scene. With related applications and platforms multiplying, the act of collecting and sharing content has become second nature for most of us. Take a look at your Facebook timeline, Twitter stream and blog. How [...]
March 9, 2012
- As an analyst and research firm focused on disruptive technologies, our clients and others frequently ask us what we are paying attention to and what we are researching. There are a multitude of areas we would like to be paying attention to and probably just as many that we would like to research, but we [...]