April 29, 2012
- Advance your career and learn about the three Disruptive Business Themes companies cannot ignore. Working among our team of analysts and researchers, Altimeter’s Research group has found three common higher level themes that will disrupt all businesses. Working among our analysts from mobile, advertising, analytics, leadership, change management, user experience, and social, we’ve distilled all [...]
April 27, 2012
- If you missed Jeremiah and I presenting our webinar Content: Thee New Marketing Equation based on our recently published research report, you can watch it here or on SlideShare. Please watch and share the video, as it’s freely available as open research. How to Rebalance for Content as Part of the New Marketing Equation with [...]
April 6, 2012
- Taking the Enterprise Mobile – We’re Researching It We’re very excited to announce that Altimeter’s next research report on mobile is taking shape as we speak with numerous interviews underway with solution providers and mobile strategists. Its goal? To help map out the winning strategies for enterprise line of business managers to take their teams [...]
March 28, 2012
- Did you miss today’s webinar with Charlene Li and Chris Silva talking about the proper foundation for mobile business? If so, please see a full replay of today’s content, available on Vimeo. Please watch and share the video, as it’s freely available as open research. We’re interested in hearing your organization’s experiences with taking various [...]
March 20, 2012
- Altimeter Group’s next reports are in the works, and among them, publishing in the next month, a report that explores how managers on the business – not the IT – side of the organization are increasingly leading the charge to bring mobility to their workforce. We’re going to be looking at what the most common use [...]
March 14, 2012
- By Altimeter’s Rebecca Lieb, Industry Analyst and Jeremiah Owyang, Industry Analyst. If consumers don’t differentiate between “Paid, Owned, and Earned” so why are marketers segmented by different departments and have separate agencies that do each? Does a ‘social media agency of record’ actually slow progress? Can a marketing effort be more effective if all of [...]
March 9, 2012
- As an analyst and research firm focused on disruptive technologies, our clients and others frequently ask us what we are paying attention to and what we are researching. There are a multitude of areas we would like to be paying attention to and probably just as many that we would like to research, but we [...]