February 22, 2012
- In 2011, the US hit a milestone — more than half of all adults visit social networking sites at least once a month. But when it comes to using social-networking technologies inside organizations, many business leaders are at a loss to understand what value can be created from Facebook-like status updates within the enterprise. Some organizations have [...]
February 17, 2012
- So content is the new black (and some 270,000 exact-match results for that phrase on Google suggest it’s at least a deep, deep indigo). Inevitably, that’s meant an escalated level of chatter, talk, and pontificating about content’s role in the digital mix. As more and more marketers consider how content can work for them in [...]
February 16, 2012
- There’s been a rash of news headlines recently with a headline so misleading it’s hard to believe it passed editorial muster. Yet a quick search of Google News reveals no less than five articles with ledes very much like this one: P&G to cut 1600 staff after CEO discovers digital media is free. Any serious [...]
February 10, 2012
- This post originally appeared on Altimeter Group Researcher Jaimy Szymanski’s blog. Follow her on Twitter here. If you would have asked me, even a week ago, what I thought of Pinterest, I would’ve likely given this tongue-in-cheek answer: “I’m not getting married anytime soon, so it’s not really for me.” To some extent, I still think [...]
February 9, 2012
- This week, Altimeter (myself and Andrew Jones, researcher) hosted a webinar stemming from the the recent report on Social Media Proliferation, which you can download the full report on this blog post. In the embedded slides and video below, you’ll be able to get additional insights on how we perceive how this market will change [...]
February 7, 2012
- 2011 was the year of the mobile shopper, so why aren’t retailers doing more to serve them? Today Altimeter Research has published its latest report, Make An App For That: Mobile Strategies For Retail. The report, published today, reveals how major brands are capitalizing on the massive growth in shoppers’ use of mobile technology. It also [...]
February 6, 2012
- By Altimeter’s Jeremiah Owyang, with Brian Solis, and Zak Kirchner Findings: Five Trends Indicate Cross Channel Integration a Mainstay. Super Bowl ads, while only representing the nation’s largest consumer facing ads represent a bellwether for advertising trends for the remainder of the year, so marketers know to pay attention. To best understand these trends, Altimeter [...]
- Many of us grew up with Marcia, Marcia, Marcia. For the past few years the refrain has been Google, Google, Google. But this past week, it’s been all Facebook, all the time. As we wait for the biggest IPO in tech history to shake out, the question I’m being asked most by clients and particularly [...]
February 2, 2012
- Amidst the scramble for numbers in EDGAR lookups in the wake of Facebook’s S-1 filing, I think we’re learning something fundamental about Facebook’s strategy from its submitted documentation; mobile is a potential Achilles heel. Reviewing the S-1, while chock-full of interesting facts and figures, it was this statement that raised questions for me: “Growth in [...]
February 1, 2012
- by Brian Solis, principal analyst Just a few moments ago, Facebook officially filed an S-1 for an initial public offering seeking to raise $5 billion. Here are a few key findings… - 845 million monthly active users, year over year growth of 39% - 483 million daily active users as of December, year over year [...]