A free and increasingly popular iPhone app called Snapchat allows a person to take and send a picture and control how long it is visible by the person who receives it, up to 10 seconds. After that, the picture disappears and can't be seen again.
Scott Kelby's Lighting Recipes is an iPad app that contains 13 demonstrations on how to light photos, from studio glamour shots to outdoor sports portraits.
Why could a small start-up build Instagram, a photo app, and sell it for $1 billion while companies like Eastman Kodak, steeped in photography and the emotionalism of photography, could not? Culture got in the way.
The founders of Instagram, now multimillionaires after Facebook bought their app this week, were helped along the way by the tight web in the Bay Area tech scene.
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