May 21, 2012
- Charlene will lead an hour-long discussion of: How Transparency and Trust Will Transform Your Business. Li will examine the transformation happening in businesses that are building trust through greater transparency and authenticity.
- There’s no question that social media is a R-Evolution. Apps and platforms change faster than a chameleon changes colors. People I talk with are struggling to keep up. The question I get asked most often at conferences and workshops is, “well, I know that works for _________________ (fill in the blank with a big corporate name), but I don’t see how that would work for me.”
- So.cl is, to me, the Frankenstein of social media. I was an avid supporter of the Facebook wave of popularity. I have a Twitter account and I look forward to the next best thing. So.cl focuses on the community that social media sites originally were geared towards. I wonder however, how long until the site becomes accessible to everyone?
- It’s easy to get into a social slump, especially when you only have 140 characters to work with, so here are 5 ways to liven up your tweets and spice it up a bit.
- As the stock trades, investors will learn to Like Facebook as long as Mark and Co. continue to perform for those very investors who may or may not actually have a Facebook account and who may or may not even understand the future of media or the evolution of the human network. Zuckerberg has made it clear that he intends to spend his time, energy and that of his team to run Facebook “the hacker way.”...
- The fact of the matter is quite simple ... with most customers trying their best to limit themselves to mostly essential purchases, it has never been more important to have a strong and respected brand identity, which is synonymous with quality and value for money..
- Running contests on Facebook is a major source of confusion amongst Facebook Page owners. Facebook terms are a little unclear and many Businesses have no clue at all about the rules they need to follow.
- Establishing a blog is large effort for anyone. Corporate blogs are especially challenging given multiple contributors and groups participating. Whether you’re an individual starting a blog, a start-up, mid-size company or large corporation the steps to promote follow the same path. Promotions for blogging and how you treat the blog are woven together.
May 20, 2012
- GM’s the third largest advertiser in the US and it just withdrew its $10 million worth of ad budget from Facebook. Whether it’s an isolated case or a microcosm of the nature of Facebook ads, it really sends a message to brands.
- I have been asked this question a lot lately, “Where do you think marketing is headed?” and “What is the future of digital marketing?”. Given the changes affecting how consumers reach brands, how marketers reach consumers and how companies are approaching marketing I wanted to write about these questions that have surfaced recently.