May 21, 2012
- There’s no question that social media is a R-Evolution. Apps and platforms change faster than a chameleon changes colors. People I talk with are struggling to keep up. The question I get asked most often at conferences and workshops is, “well, I know that works for _________________ (fill in the blank with a big corporate name), but I don’t see how that would work for me.”
May 19, 2012
- When an online visitor logs in to your website using one of their social networks, their social profile data and login behavior are captured, aggregated, and ... presented in a clear Google-inspired analytics dashboard. The analytics provide insight into your clients’ social profiles and tell you: who is logging in, sharing, sending referrals back to your website as well as through which network....
May 18, 2012
- Social login provides visitors of a website the option to register or sign-in using any of their preferred social network accounts such as Facebook, Twitter and LinkedIn to name only a few. The visitor’s experience is simplified and companies gain access to the visitor’s social data for accurate lead information, even prepopulate registration forms and upload profile pictures. Here are 5 ways to help increase registrations using social login......
May 17, 2012
- Social data is anything and everything collected from social network profiles and behaviors i.e. sharing activity, gender, interests, birthday, etc… And since social media is here to stay, accessing this information has never been more important.
- As a community manager, analytics act as our compass, our teacher, our friend. When Facebook increased their insights, at first we all groaned at deciphering the insanely filled excel downloads, but now knowing every detail about our pages leaves us feeling empowered. Thank you Facebook for giving these to us. For free. (Hint hint, nudge nudge Twitter).
- More and more companies are seeing the value in social login. However, when researching providers, there is no industry standard on pricing or features making budgeting difficult. Here is a crash course on what to look for and how to estimate your cost.
- In Vancouver, BC, one little coffee shop in the Mount Pleasant neighborhood is enjoying a 10x increase in customer loyalty. And one little company is helping them achieve it.
May 15, 2012
- Measuring the return on investment of social media has been a notoriously problematic issue, with wildly divergent opinions about exactly what the right metrics to track should be. The reason for that lies partly in the free, organic nature of social media, a fact which makes tracking engagement indicators through to sales near impossible
- Have you ever met someone and thought, déjà vu—I’ve met you before? That’s not just your lunch talking. It’s likely that you have “met” that person, either through posts on a mutual friend’s Facebook status, or a particular tweet (or a retweet), or maybe through mutual connections on LinkedIn. Herein lies the beauty of social networking—it’s connecting strangers and making our world smaller than ever before....
May 14, 2012
- ...if a social media campaign goes viral at the same time sales increase, does that mean that it is driving revenue? Maybe. Maybe not. If there was also an improvement in service levels at the same time, the additional sales could be generated by improved customer experiences. Without benchmarks, the increase would most likely (and possibly erroneously) be attributed solely to the social activity....