May 21, 2012
- Charlene will lead an hour-long discussion of: How Transparency and Trust Will Transform Your Business. Li will examine the transformation happening in businesses that are building trust through greater transparency and authenticity.
- As the stock trades, investors will learn to Like Facebook as long as Mark and Co. continue to perform for those very investors who may or may not actually have a Facebook account and who may or may not even understand the future of media or the evolution of the human network. Zuckerberg has made it clear that he intends to spend his time, energy and that of his team to run Facebook “the hacker way.”...
May 16, 2012
- In the last two years, the National Labor Relations Board (the “NLRB”) has taken an increased interest in social media policies, and the effect of those policies on protected communications of employees under the National Labor Relations Act (the “Act”). Beginning in 2010, the NLRB has issued decisions and advice with regard to social media that has startled many.
May 12, 2012
- The laws surrounding the social marketing of the London Olympics laws are the most stringent that have ever been created. A lot of moderators, community managers and agencies around the world need to know what is and is not permitted around the Olympics. So here is Part I of our three part as-user-friendly-as-possible guide to social media usage around the Big Event.
May 11, 2012
- A business executive who turns away from social media because she recognizes, but does not fully understand, the legal risks, will soon find herself faced with competitors that have captured increased market share through social media.
May 3, 2012
- Book Review: _Navigating Social Media Legal Risks: Safeguarding Your Business_ -- The plain-English business guide to avoiding social media legal risks and liabilities—for anyone using social media for business.
May 2, 2012
- These are just a few of the lessons we have used to guide the design of Shell's social media strategy to build and sustain a community of followers (not just "fans"). We are constantly learning, testing and adapting the content and practices to increase informed view points (two-way) and build authentic advocacy, loyalty and social-economic results.
- Having setup many different social media units for small, medium and large companies, many of you will agree that just because you are good at social media on a personal level only adds up to 25% of the required skillset one needs in order to develop a structured social media approach.
April 27, 2012
- Moments after I posted my sympathies about the loss of two Marines in Afghanistan on their unit's Facebook page, it was gone. Deleted. Arbitrarily removed as a violation by their public affairs office.
April 25, 2012
- In the age of social media, an unhappy consumer WILL attempt to start a brand-damaging fire. It's inevitable. You can dampen the impact of the empowered customer if you prepare today. Here's how...