May 21, 2012
- It’s easy to get into a social slump, especially when you only have 140 characters to work with, so here are 5 ways to liven up your tweets and spice it up a bit.
- Establishing a blog is large effort for anyone. Corporate blogs are especially challenging given multiple contributors and groups participating. Whether you’re an individual starting a blog, a start-up, mid-size company or large corporation the steps to promote follow the same path. Promotions for blogging and how you treat the blog are woven together.
- They announce that Bing will transform its interface to a layout in three separate panes, featuring traditional text results, results from specific information sources and services, and results related to your social-network friends. Sounds a little like Tweetdeck meets search.
May 20, 2012
- GM’s the third largest advertiser in the US and it just withdrew its $10 million worth of ad budget from Facebook. Whether it’s an isolated case or a microcosm of the nature of Facebook ads, it really sends a message to brands.
May 17, 2012
- As a social media marketing professional, do you know the do's and don'ts of the 2012 'Social Olympics'? The eModeration legal team has researched the tricky legalities to bring you Part II of their guide on what is - and crucially isn't - allowed.
May 16, 2012
- The future of Social TV is not yet written nor has it been broadcast. It takes vision. It takes creativity and imagination. It takes innovation. Most importantly, it takes the architecture of experiences to engage, enchant and activate viewers across multiple screens. A hashtag is not a second or third screen experience. Right now, viewers are taking to multiple screens without any cues or direction. What it is you want them to do or say requires explicit design for each screen....
- The use of quality content as a marketing strategy is hardly new. Content is still king.
- There are different approaches to using social media for business, but what most have in common is their emphasis on the quality of “content.” More and more often you hear the phrase “content is king.” The underlying truth is that if you get your content right, you will indeed start to rule.
- As technology has rapidly progressed over recent years it has become increasingly difficult to boldly go where no one has gone before; in marketing terms anyway. This article considers the value of viral marketing as part of your digital strategy.
May 15, 2012
- As a social media platform, it is an epic fail. However, as far as SEO goes Google+ has greatly influenced the results of its searches. By logging into your Google+ account, any pages or anyone in your circles has a higher chance of popping up in the “related people/pages” bar when you search in Google.