May 9, 2012
- FOUR YEARS AGO, the Washington Post dubbed Barack Obama the “King of Social Media.” It was a fitting sobriquet. After all, Obama used the untested new medium to flat-out out-fox and out-run the most well-oiled, well-entrenched political machine of our time in the Clintons. But Obama’s secrets are no longer. The GOP is poised to pounce and will likely use everything they learned, with a potent mix of new tactics, to rocket Romney to victory in November....
- A new survey reveals that brands are influencing consumer purchase decisions via social media.
March 27, 2012
- Marketers in the US need to take note of the fact that more and more consumers are becoming less and less brand loyal.
March 21, 2012
- Women, AKA the Most Powerful Brand Ambassadors In the World have a new found trust in Pinterest.
March 16, 2012
- Don’t fight the Facebook Timeline. Use it to connect to others by telling your story in a wholly new way.
March 15, 2012
- Social media and all things digital marketing are great but let us not forget about direct mail.
March 14, 2012
- The concept of “crowdsourcing” – which has many varying definitions and connotations–has grown exponentially over the last few years as more and more companies are recognizing the “power of the crowd.”