May 21, 2012
- Establishing a blog is large effort for anyone. Corporate blogs are especially challenging given multiple contributors and groups participating. Whether you’re an individual starting a blog, a start-up, mid-size company or large corporation the steps to promote follow the same path. Promotions for blogging and how you treat the blog are woven together.
May 19, 2012
- Corporate blogs are especially challenging given multiple contributors and groups participating. Whether you’re an individual starting a blog, a start-up, mid-size company or large corporation the steps to promote follow the same path. Promotions for blogging and how you treat the blog are woven together. I’ll outline overarching promotions tactics you can employ to promote your blog and gain wider visibility....
May 16, 2012
- General Motors is a tough sell. ...But even with recent politics and such, it hasn’t been easy for them. This makes more sense that they would want quality fans as opposed to having tons of fans. It seems as though they were aiming for millions and millions of people.
May 15, 2012
- Here are some of the reasons why I think it's the ultimate opportunity to prove the potential impact that social media can have in managing reputation and tipping the scale in the all-important "court of public opinion." Executing a digital strategy for Goldman Sachs that would change the sentiment of both the public and Wall Street would be the validation that social media, and especially social media in the financial services sector, really works. It's the ultimate use...
May 14, 2012
- These are three recurring conversations that I would love to never hear about again.Klout measures Social Influence.No, Klout measures Tweets, Retweets, Likes and other Social Interactions.
- Blogging can be hard work, especially when it comes to delivering good quality content on a regular basis. The key phrases there are “quality content” and “regular basis.” We’ll leave it up to you to decide on the timing of your content. Some small business blog writers find that two or three times a week is sufficient.There are others who publish two or three times a day. If you aim for daily, you’ll at least have the search engine visiting your site daily, and we know that fresh is best...
May 13, 2012
- Your recent blog statistics showed that the number of readers is dwindling. Those who visited do not stay long. Why doesn’t anyone read your blog, you ask?
May 12, 2012
- Your handy dandy content management system may be a fabulously free passport to publishing, but what’s the point in publishing poop? I’m going to tell you why most blogs stink and how to build a blog that delivers the true benefits of blogging.
May 11, 2012
- The kind of video I’m talking about is not the kind that you make once and send out to everybody. No, I’m talking about the kind you make specifically for the person you’re sending it to, personalized just for them.
- I’ve been managing both of my wonderful social media assistants for a year and it has been no less different now than when they were first hired. I cut my managerial teeth in high school when I worked at a Subway restaurant... and while the landscape might have changed since then, I have carried over my skill set since to create a working environment for interns that actually works (and still teaches the kiddos a thing or two)....