May 21, 2012
- There’s no question that social media is a R-Evolution. Apps and platforms change faster than a chameleon changes colors. People I talk with are struggling to keep up. The question I get asked most often at conferences and workshops is, “well, I know that works for _________________ (fill in the blank with a big corporate name), but I don’t see how that would work for me.”
- So.cl is, to me, the Frankenstein of social media. I was an avid supporter of the Facebook wave of popularity. I have a Twitter account and I look forward to the next best thing. So.cl focuses on the community that social media sites originally were geared towards. I wonder however, how long until the site becomes accessible to everyone?
- As the stock trades, investors will learn to Like Facebook as long as Mark and Co. continue to perform for those very investors who may or may not actually have a Facebook account and who may or may not even understand the future of media or the evolution of the human network. Zuckerberg has made it clear that he intends to spend his time, energy and that of his team to run Facebook “the hacker way.”...
- The fact of the matter is quite simple ... with most customers trying their best to limit themselves to mostly essential purchases, it has never been more important to have a strong and respected brand identity, which is synonymous with quality and value for money..
- Just a few days after GM announced they’ve dropped their Facebook advertising (and Super Bowl advertising too, it seems), the social network must pull itself together and begin offering even more to users and advertisers (which means more changes…don’t freak out) or it will end up going the way of AOL, Netscape and MySpace.
- Establishing a blog is large effort for anyone. Corporate blogs are especially challenging given multiple contributors and groups participating. Whether you’re an individual starting a blog, a start-up, mid-size company or large corporation the steps to promote follow the same path. Promotions for blogging and how you treat the blog are woven together.
- An article considering the value/damage to brands when Like-Gating their content on Facebook, and whether there are more practical solutions available.
- They announce that Bing will transform its interface to a layout in three separate panes, featuring traditional text results, results from specific information sources and services, and results related to your social-network friends. Sounds a little like Tweetdeck meets search.
- I’m no fan of Facebook, I think that’s clear by now; what’s funny is that at one time, I was a fan. There was a point in time where Facebook was the cool place to be. It was vastly superior to MySpace. It was clean, straightforward and untarnished…just a place to interact with friends and family. There were no stupid games, there were no irrelevant ads, there was no constant barrage of invites to apps, events and other garbage, it was simply a place to interact with friends. ...
May 20, 2012
- GM’s the third largest advertiser in the US and it just withdrew its $10 million worth of ad budget from Facebook. Whether it’s an isolated case or a microcosm of the nature of Facebook ads, it really sends a message to brands.