May 21, 2012
- People love sharing great videos with their friends and colleagues. Social networks allow you to engage your audience and present your advertising as entertaining and information-rich content that people will truly enjoy.
May 18, 2012
- This short and sweet B2B case study discussed by Sandy Carter of IBM shows us some numbers on how Premier, an alliance of 2500 community hospitals, leverages their online community. Awesome.
May 17, 2012
- Behavior counts for everything. Studying it is just the beginning of course. In order to understand and eventually steer behavior, we must translate activity into insights and in turn, translate insights into actionable strategies and programs. The Hollywood Reporter recently published an exclusive poll about social media led by market research firm Penn Schoen Berland. As the report opens, THR notes, “There’s a sea change afoot in how Americans discover and consume entertainment.”...
May 16, 2012
- The future of Social TV is not yet written nor has it been broadcast. It takes vision. It takes creativity and imagination. It takes innovation. Most importantly, it takes the architecture of experiences to engage, enchant and activate viewers across multiple screens. A hashtag is not a second or third screen experience. Right now, viewers are taking to multiple screens without any cues or direction. What it is you want them to do or say requires explicit design for each screen....
May 14, 2012
- Ben Franklin once wrote, “Tell me and I’ll forget. Show me and I might remember. Involve me and I will understand.” This article provides three examples of companies that have taken a creative way to drive engagement for greater impact and retention.
May 11, 2012
- The kind of video I’m talking about is not the kind that you make once and send out to everybody. No, I’m talking about the kind you make specifically for the person you’re sending it to, personalized just for them.
May 10, 2012
- As I've rebranded and relocated the ol' blog, I took a look at the evolution of social media from 2007 to today. So, hop in the ol' DeLorean and take a look at how far we've come!
May 8, 2012
- For a girl who tries to stay healthy and has an addiction to social media, BodyRock.Tv is a dream come true! This highly engaging social media fitness phenomenon provides me with not only free daily workouts that are only 12 minutes long BUT ALSO the ability to join a community of people all striving for the same goal: staying fit, in a reasonable amount of time.
May 7, 2012
- On May 7th Google started rolling out the Hangouts On Air feature worldwide. Here is our take on how to use it. While it is still in the introductory age, one still needs a jumping off point.
April 30, 2012
- Okay, hands up if you’re struggling with making change within your organisation?The greatest challenge in the change management is making people care about the message that we are telling them. This isn’t an easy thing to do – especially in organisations, where people are swamped with daily work activities.Most people just want to get on with their daily routine and maintain status quo. It’s not that people are lazy. They just need to be convinced that the change is worth their attention and...