May 18, 2012
- Word to the wise: if you are a business- FOLLOW YOUR FOLLOWERS. You might think you look like some kind of star to have a few thousand folks following you (whereas you follow about four people), but what does that say to your followers?
- GM left Facebook because they forgot the one cardinal rule - always please the client.
May 17, 2012
- Pepsi has recognized that the tech-enabled power shift to the consumer has effectively neutralized many traditional forms of outbound, or push, marketing. Today’s savvy consumer wants to be listened to and courted by marketers. They want direct channels of communication to brands. In short, consumers expect brands to employ inbound marketing best practices as an engagement model.
May 15, 2012
- While the April-launch of the New York Yankees fragrance was immediately a hit in social media sentiment, the humorous comments are decidedly critical, alluding to the apparent dissonance of a “ballpark fragrance” in the New York subway system...
- Facebook's IPO must be understood as a bone-of-contention of the Apple, Microsoft and Google APP war. Sharing used to be a positive attitude; it could well be the fastest way to give up our freedom.
- Have you ever met someone and thought, déjà vu—I’ve met you before? That’s not just your lunch talking. It’s likely that you have “met” that person, either through posts on a mutual friend’s Facebook status, or a particular tweet (or a retweet), or maybe through mutual connections on LinkedIn. Herein lies the beauty of social networking—it’s connecting strangers and making our world smaller than ever before....
- I help businesses (of various industries) with their social media marketing initiatives, but in the last year I've focused a lot of my attention to the real estate industry. Social media is EXACTLY what real estate agents need (now more than ever) to build relationships with potential home buyers.
May 11, 2012
- The advent, rise and popularity of the social web has morphed contact centers into powerful action hubs. Today, the contact center has evolved in role and significance to cater to the rising demands of a socially aware consumer group.
- Facebook is currently testing the idea to charge users to highlight a given post or picture on their Facebook wall.
- A marketing director, she was convinced that her fairly expensive ad spend on a local radio station was all their brand needed to reach its target demographic, 18 to 45 year-old men. Incredulous, our fearless leader tried to explain that such a group was one of the sweet-spots for social media/Twitter marketing ...