May 18, 2012
- I would argue that without participation in social media your SEO and search effort is working at 50%. If you think sophisticated audiences aren’t using social, then think again. Over 5 million high networth investors use LinkedIn. According to a Hubspot 2011 survey of 611 advisors, 61% said they had landed a new client directly from LinkedIn.
May 15, 2012
- Microsoft Bing is revamping its search engine to include a sidebar to enable you to obtain recommendations from users of Facebook when making a search on Bing. It is not just Facebook but they are planning to include many other networks.
May 13, 2012
- Last week Microsoft’s Bing launched the Sidebar that’s part of a major rehaul in order to integrate it with signed-in Facebook users. Should this move send Google back to the labs again?
May 8, 2012
- The most talked about change that has been made recently has been dubbed ‘the freshness factor’. Google have altered the way search results are prioritised, giving greater visibility to sites that have been updated recently. This means that digital agencies should now be encouraging their clients to regularly add new content to their sites, as this will improve the chances of ranking highly in a search....
May 5, 2012
- We can take clues from whether you ask to be shown the features, or the patterns, or the logical relationships, or how things can be sorted. These are visual clues. Or we can listen hearing clues, you may want to be told how things match your experiences, or what’s harmonious about it, or how things can be contrasted against something else, or how it relates to the people and things you prefer....
May 2, 2012
- A Facebook buy of BING would combine the weaknesses of two lacklustre products inot something totally new, with amazing potential for success.
- Google has made several changes and updates to search engine algorithms, which will greatly affect how sites will be crawled and how SERPS recognize a particular keyword. These recent changes will also impact how keywords will be ranked and it will transform how SEOs conduct their keyword research and analysis.
- The potential for the internet to be split off into separate community "bubbles" of audiences with similar interests, which may no longer lead to new discovery can be one result of multichannel fragmentation and user behaviour. The solution lies as much to do with David the SME site owner integrating and optimising content creation, distribution and marketing to reach across platforms and channels as it is to do with the clash of the search and social Goliaths!...
April 26, 2012
- The Internet is a mess. There’s so much information out there that it’s a blessing we can find anything at all. Sure, you can ask Google for a hint, as long as you know what you’re looking for. But when it comes to discovering new and inspiring things on the Internet, Google isn’t helping at all. We need filters. We need content curators.
April 24, 2012
- You can imagine how much commenting you need to do in order to drive a sizable traffic to your blog. You can say that you’ll just comment on 100 blogs and drive 100-500 visitors to your site. But imagine the amount of effort you need to put into blog commenting to get that kind of traffic for your site.