May 17, 2012
- As a social media marketing professional, do you know the do's and don'ts of the 2012 'Social Olympics'? The eModeration legal team has researched the tricky legalities to bring you Part II of their guide on what is - and crucially isn't - allowed.
May 15, 2012
- How would you define how much is fine when it comes to online information sharing by employees? Would you want to restrict the flow? or Flow the restrictions?
May 11, 2012
- A business executive who turns away from social media because she recognizes, but does not fully understand, the legal risks, will soon find herself faced with competitors that have captured increased market share through social media.
May 9, 2012
- Social media networks were created to help you communicate effectively. It doesn’t matter what product or service you’re selling, the key is to recognize what makes people tick and use the same tactics to craft worthy and valuable contents.
- I’m not the only one teaching social media and online marketing webcasts. You will have the privilege of listening in on some of the most amazing women influencers in the social media realm. They will graciously be sharing their expertise on Pinterest for Marketing, LinkedIn strategies for women; Influence and Social Media, Branding, and more.
May 3, 2012
- Book Review: _Navigating Social Media Legal Risks: Safeguarding Your Business_ -- The plain-English business guide to avoiding social media legal risks and liabilities—for anyone using social media for business.
May 2, 2012
- These are just a few of the lessons we have used to guide the design of Shell's social media strategy to build and sustain a community of followers (not just "fans"). We are constantly learning, testing and adapting the content and practices to increase informed view points (two-way) and build authentic advocacy, loyalty and social-economic results.
- The opening night of the 2012 Social Media Success Summit featured a power-packed session by Jeremiah Owyang and his research on how advanced companies use social media. One of the questions after his presentation asked how to handle the escalation process in social media that can turn frustrated customers into an angry mob.
- Having setup many different social media units for small, medium and large companies, many of you will agree that just because you are good at social media on a personal level only adds up to 25% of the required skillset one needs in order to develop a structured social media approach.
- In this post I share my thoughts on six key realities that help put the current divide in perspective and offer food for thought, particularly for later adopters and technology resisters. It’s not intended to be an indictment against laggards and luddites – rather, my intent is to offer a practical assessment and generate dialogue about the challenges we face as technology increasingly outstrips our willingness and ability to embrace, adopt, and master it....