May 17, 2012
- In Vancouver, BC, one little coffee shop in the Mount Pleasant neighborhood is enjoying a 10x increase in customer loyalty. And one little company is helping them achieve it.
May 16, 2012
- As the use of smartphones continues to grow the opportunity for hackers to exploit security phone networks also increases. Here are some simple actions you can do to protect your personal information.
- With Facebook’s IPO just days away, many investors and experts are questioning how Facebook is going to make money off of their mobile product. Because of the recent increase in Facebook mobile users, the daily active users for Facebook (on the Facebook app?) has increased more rapidly than the advertisements delivered; a problem thrust into the spotlight because of the company’s recent financial scrutiny. This poses a serious problem because Facebook has no way of surfacing ads through their...
May 14, 2012
- A friend of mine found the mobile applications for Facebook to be severely lacking as he was used to the immersive user experience on Flipboard, Path, Instagram and Twitter. Plus, he doesn’t see additional value with connecting with more brands on Facebook. Could his experience be a sign of what social networks need to be mindful of in order to stay relevant?
May 13, 2012
- Online daily deal provider Groupon, once the darling of Wall Street, has had its share of woes in recent months. Its stock is down over 50% from November's IPO price, thanks in part to a pending SEC investigation of the company’s Q4 2011 earnings restatement (actual net revenue was significantly lower when refunds to consumers for unused deals were factored in).
May 11, 2012
- Lots of exciting trends and technologies were revealed at last month's ad:tech conference in San Francisco, with mobile and social ranking highest in popularity among agencies and publishers.
May 10, 2012
- Marketers and business owners should be thinking about three trends in particular that are shaping the future of online commerce: social sharing, live online chat, and mobile commerce.
- As I've rebranded and relocated the ol' blog, I took a look at the evolution of social media from 2007 to today. So, hop in the ol' DeLorean and take a look at how far we've come!
May 4, 2012
- Effective cross channel marketing is the foundation of success in the digital age. Are you evolving with your market and reaching customers where they want to be contacted?
May 3, 2012
- Book Review: _Navigating Social Media Legal Risks: Safeguarding Your Business_ -- The plain-English business guide to avoiding social media legal risks and liabilities—for anyone using social media for business.