May 18, 2012
- Or could GM’s move be, as some insiders are theorizing, a result of Google recognizing the advertising competition with Facebook and luring companies away, perhaps with the promise of free ads? Either way, it’s a significant loss for Facebook. But is it really about just Facebook ads and GM?
May 16, 2012
- General Motors is a tough sell. ...But even with recent politics and such, it hasn’t been easy for them. This makes more sense that they would want quality fans as opposed to having tons of fans. It seems as though they were aiming for millions and millions of people.
- There are different approaches to using social media for business, but what most have in common is their emphasis on the quality of “content.” More and more often you hear the phrase “content is king.” The underlying truth is that if you get your content right, you will indeed start to rule.
May 15, 2012
- As a social media platform, it is an epic fail. However, as far as SEO goes Google+ has greatly influenced the results of its searches. By logging into your Google+ account, any pages or anyone in your circles has a higher chance of popping up in the “related people/pages” bar when you search in Google.
- Microsoft Bing is revamping its search engine to include a sidebar to enable you to obtain recommendations from users of Facebook when making a search on Bing. It is not just Facebook but they are planning to include many other networks.
May 14, 2012
- To utilize your fan page effectively, you must try to avoid the social media fluff that pervades so many pages. Many business owners get stuck in the rut of counting their fans and not communicating with those fans. A great way to distinguish your page is by providing real value to your fans.
May 11, 2012
- Social media is more than just a marketing tool, however, and sequestering your initiatives in one department is doing your brand a disservice. Social media is a hybrid vehicle that can benefit many initiatives within your brand. It isn't limited to only marketing, and in fact, limiting your social media efforts to marketing messages can often backfire.
May 8, 2012
- Businesses shouldn't rush into social media...Because having no social media presence at all is better than having a bad one...Just because something is popular or trendy doesn't mean you need to do it...Pinterest for your business is probably a waste of time.
May 5, 2012
- We can take clues from whether you ask to be shown the features, or the patterns, or the logical relationships, or how things can be sorted. These are visual clues. Or we can listen hearing clues, you may want to be told how things match your experiences, or what’s harmonious about it, or how things can be contrasted against something else, or how it relates to the people and things you prefer....
May 4, 2012
- LinkedIn's acquisition of SlideShare makes economic sense and is not surprising, and has made me reflect on how my company's social presence has grown alongside of SlideShare.