May 18, 2012
- Word to the wise: if you are a business- FOLLOW YOUR FOLLOWERS. You might think you look like some kind of star to have a few thousand folks following you (whereas you follow about four people), but what does that say to your followers?
- Social login provides visitors of a website the option to register or sign-in using any of their preferred social network accounts such as Facebook, Twitter and LinkedIn to name only a few. The visitor’s experience is simplified and companies gain access to the visitor’s social data for accurate lead information, even prepopulate registration forms and upload profile pictures. Here are 5 ways to help increase registrations using social login......
May 17, 2012
- Pepsi has recognized that the tech-enabled power shift to the consumer has effectively neutralized many traditional forms of outbound, or push, marketing. Today’s savvy consumer wants to be listened to and courted by marketers. They want direct channels of communication to brands. In short, consumers expect brands to employ inbound marketing best practices as an engagement model.
- Using Buffer to schedule social media updates frees time to spend connecting and engaging with your online community. Learn how this tool will help you grow a valuable social following.
- As a community manager, analytics act as our compass, our teacher, our friend. When Facebook increased their insights, at first we all groaned at deciphering the insanely filled excel downloads, but now knowing every detail about our pages leaves us feeling empowered. Thank you Facebook for giving these to us. For free. (Hint hint, nudge nudge Twitter).
- A well thought out hashtag campaign can have tremendous results. Have you tried your own hashtag campaign? What do you think about some of the hashtag campaigns you’ve seen?
- Behavior counts for everything. Studying it is just the beginning of course. In order to understand and eventually steer behavior, we must translate activity into insights and in turn, translate insights into actionable strategies and programs. The Hollywood Reporter recently published an exclusive poll about social media led by market research firm Penn Schoen Berland. As the report opens, THR notes, “There’s a sea change afoot in how Americans discover and consume entertainment.”...
May 16, 2012
- Once again we see that brands (or celebrities) underestimate the power of social media and that they really have no control over it. If you invite people to participate, they won’t automatically show up and play nice. If your house is not in order, you will learn the hard way what people really think of you.
- The future of Social TV is not yet written nor has it been broadcast. It takes vision. It takes creativity and imagination. It takes innovation. Most importantly, it takes the architecture of experiences to engage, enchant and activate viewers across multiple screens. A hashtag is not a second or third screen experience. Right now, viewers are taking to multiple screens without any cues or direction. What it is you want them to do or say requires explicit design for each screen....
- Let me tell you a bit about the job we’re doing at Amnesia Ibiza…The club’s presence and bond with its public is unique thanks to a comprehensive integration of social networks in all aspects of the company.