April 2, 2012
- What is your biggest content marketing challenge? When Joe Pullizi (Content Marketing Institute) and Ann Handley (Marketing Profs) asked that question in their 2012 B2B Content Marketing Survey, the overwhelming answer (over 2-to-1) was, “producing the kind of content that engages prospects.”
March 28, 2012
- Professionals in marketing, PR and social media functions not only need to quickly learn how to curate images for business-branded accounts, they need to think about content marketing in the visual sense. That means developing a visual strategy for blog posts, white papers, research insights, and other collateral produced for external consumption.