May 17, 2012
- Using Buffer to schedule social media updates frees time to spend connecting and engaging with your online community. Learn how this tool will help you grow a valuable social following.
- As a community manager, analytics act as our compass, our teacher, our friend. When Facebook increased their insights, at first we all groaned at deciphering the insanely filled excel downloads, but now knowing every detail about our pages leaves us feeling empowered. Thank you Facebook for giving these to us. For free. (Hint hint, nudge nudge Twitter).
- As a social media marketing professional, do you know the do's and don'ts of the 2012 'Social Olympics'? The eModeration legal team has researched the tricky legalities to bring you Part II of their guide on what is - and crucially isn't - allowed.
- A well thought out hashtag campaign can have tremendous results. Have you tried your own hashtag campaign? What do you think about some of the hashtag campaigns you’ve seen?
May 15, 2012
- As a social media platform, it is an epic fail. However, as far as SEO goes Google+ has greatly influenced the results of its searches. By logging into your Google+ account, any pages or anyone in your circles has a higher chance of popping up in the “related people/pages” bar when you search in Google.
- With millions of people on Facebook, and Twitter alone, we're certainly familiar as a society. But, familiarity doesn't always equal expertise, and that very mistake can lead to putting bad processes into practice, particularly when it comes to social community management. Take a look at this list of worst offenses, and learn how remedying these situations will make your brand a knockout....
- Here are some of the reasons why I think it's the ultimate opportunity to prove the potential impact that social media can have in managing reputation and tipping the scale in the all-important "court of public opinion." Executing a digital strategy for Goldman Sachs that would change the sentiment of both the public and Wall Street would be the validation that social media, and especially social media in the financial services sector, really works. It's the ultimate use...
May 14, 2012
- You know that feeling when you see something really cool in action? You see in unfold right before you. Last Fall, I had the incredible opportunity of attending in NYC and saw social media and online marketing used so smartly to sell out an event with zero seats to spare and create an enormous amount of buzz for next year’s event. This is what every business needs to know about using social media for a sell out event, including getting the word out in the first place, strategies for engaging...
- LinkedIn “Targeted Updates" permit marketers to target followers based on specific criteria including, industry, length of time at the place of employment, job description, company size and location. LinkedIn “Follower Statistics” provides users with access to a dashboard containing information about followers.
May 11, 2012
- On Wednesday the 9th, a constitutional amendment was passed in North Carolina banning same-sex marriages. Since then many people have flooded to the Visit North Carolina Facebook page to express their displeasure or support.