February 22, 2012
- One of the benefits of social media changing the nature of brands' conversations with their customers is the increase in many companies' philanthropic efforts. In this conversation, I speak with author Rachel Armbruster, known for her work as director of development at the Lance Armstrong Foundation during the iconic yellow wristband campaign. We look at the landscape at the intersection of brand marketing and corporate giving, starting with reasons why companies should be motivated...
- Social media demands the personal touch and, inevitably, leads to the rise of the personal cult, but that is not without its pitfalls, it would seem.
- "Content": isn't the same thing as "published information." We tend to think of it as separate from "sevices," when in fact it's a central component of online services--everything from shopping to research to maps. "Social service design" is a new way of thinking about the services for which we make content. These services are now social as well--meaning one critical aspect of content is that it can be shared easily through social networks....
- Este es el primero de una serie de artículos que nos permitirán conocer mas detalles acerca del programa de Google Analytics, sus funciones y porque debemos utilizarlo para conocer y entender nuestra página web
- Research indicates that organizations that plan and practice are more successful in navigating a crisis. According to the 2011 Crisis Preparedness Study by Burson-Marstellar, companies with a plan recover faster and lose less money in a crisis than those who don't.
- "I want my story out there" features Matt Johnson, Sarah Weinstein, Pablo Schmitt, Craig Hickman, Damon Molloy, Noel Hidalgo, Andrea Mercado, David LaMorte, Dan Patterson, Jeff Hinz, CC Chapman and Sarah Vela. Part of Elastic Lab's Culture of Content Creation series on digital content creators. Filmmakers: Matt Johnson, Sarah Weinstein, Pablo Schmitt, Jaime McLeod, Damon Molloy, Michael Harren, Chris Cavallari...
- News through the Facebook grapevine is that the social network will not only be releasing a mandatory Timeline update for all users but soon Facebook Pages will also be getting a makeover with a new look and feel. Make sure your brand is ready!
- If you are an authentic marketer and really want to get your blood boiling, check out fiverr.com, where people compete to write paid reviews. One person promises "I will leave 3 Amazon reviews from unique accounts that YOU write for $5," and 44 out of 45 reviews are positive. Comments include "I of course do always need more reviews, how many accounts do you have? And can you also do likes?"...
- As much as our world continues to change and evolve, there are some things that will never change in the eyes of a consumer. One of them is the fact that perception often is reality. And brand managers and brand marketers alike should never lose sight of that, especially when it comes to packaging.
- Without careful consideration and strategy, a great wave of stream fatigue, social blindness or far worse, customer unlikes and unfollows in will befall unsuspecting businesses en masse in social media. It will come down to a vital, but fixable disconnect.