January 17, 2012
- Every CEO enters board meetings wondering what question will catch him off-guard. A popular one these says is, “What is the company’s digital strategy?” The following list includes five questions a chief executive should be asking his top lieutenants to quickly develop a handle on the situation; that is, to get conversational on the subject, and asses the organization’s state-of-readiness to deal with digital strategy.
December 20, 2011
Website analysis and digital platform assessment initiatives are complex and time-consuming projects — not to mention invasive and potentially politically-charged. Today’s corporate websites are sprawling entities that have been evolved aggressively over the years to play an increasingly important role in practically every functional area of an organization - across marketing, sales and operations. As a result, sometimes the most challenging part of initiating a website audit is...