February 19, 2012
The Carnival of Rio de Janeiro is famous mainly for the Samba School Parade. The ParadesSamba Schools are a unique spectacle, where there is no lack exoticism, beauty, excitementand joy. The Special Group Samba Schools is divided into two blocks, because there aremany schools to compete to win the title of best samba school. Thus, half of the Samba Schools of Rio Carnival parades on Sunday and half parade on Monday, which two days, the most important of the Carnival of...
February 17, 2012
- What is the biggest challenge marketers face in building a socially engaging brand? Ironically, it begins with a marketer's self perception of the role and value they represent to business and people
...
February 16, 2012
A few days of Carnival, the movement in the traditional March 25th Avenue is great depending on the search for the best costume to enjoy the party. On the afternoon of Tuesday (14), the audience packed the area in search of masks, wigs and props for the party. Items such as confetti, streamers, masks and necklaces are among the most sought after products by the public. read more…
...
February 13, 2012
As Carnival approaches, each samba school in the Grupo Especial (Special Group) is given the opportunity to rehearse their parade on the avenue of the Sambódromo, the grounds of the world-renowned competition. Not only does this allow valuable practice time for the performers, it also provides an entertaining show for any spectators who may want a taste of the Carnival spirit for free.
read...
The United Nations Conference on Sustainable Development (UNCSD) is being organized in pursuance of General Assembly Resolution 64/236 (A/RES/64/236). The Conference will take place in Brazil on 20-22 June 2012 to mark the 20th anniversary of the 1992 United Nations Conference on Environment and Development (UNCED), in Rio de Janeiro, and the 10th anniversary of the 2002 World Summit on Sustainable Development (WSSD) in Johannesburg. It is envisaged as a Conference at...
February 10, 2012
- As marketers embrace social media, they are finding that the very concept of “social” conflicts with some of the core principles and processes of traditional marketing. A marketer's biggest challenge in social brand building may very well be their notion of “marketing” itself.
February 8, 2012
O Brasil é o quinto país mais confiante na sua economia, à frente da China (108) e dos Estados Unidos (105), com um índice de 112 pontos. É o que aponta a pesquisa da Nielsen com mais de 28 mil entrevistados com acesso à internet em 56 países. Os níveis de confiança do consumidor acima ou abaixo de uma base de 100 indicam os graus de otimismo e pessimismo da população.
leia mais…
...
February 7, 2012
- As the adoption of social media, mobile computing and new digital behaviors continues to deepen, businesses today are faced with the challenge of rethinking many of their basic strategic paradigms.
February 1, 2012
A erva nativa do Brasil ganha destaque no meio científico. E não é para menos: ela ajuda a previnir o envelhecimento precoce, diabete, doenças cardiovasculares e tumores. Quando os colonizadores ibéricos aportaram na América do Sul, aboliram muitos ingredientes que faziam parte dos hábitos indígenas por associá-los a rituais pagãos. Um dos únicos que caíram no gosto dos europeus e não sofreram retaliação foi a erva-mate.
leia mais…
...
January 30, 2012
O projeto do edifício de escritórios Harmonia 57 em São Paulo se tornou um notório exemplar da boa arquitetura e da aplicação de metas sustentáveis atualmente.
Com soluções simples, técnicas vernáculas e uma tipologia que não desrespeita seu entorno, o edifício, despretensiosamente, vem conquistando a opinião de arquitetos, estudantes e até mesmo o premio ‘Naja’, dado pelo Ministério da Cultura Francês a jovens arquitetos. É definitivamente um novo...